Redefining Tourism Narratives: Navigating beyond Banal Nationalism

“This research examines the intersection of nationalism and tourism, proposing a more balanced and inclusive approach to tourism development. It highlights how nationalism, as the dominant ideology post-1980s, influences tourism narratives and practices, often limiting diversity and fostering exclusion. The paper advocates for several strategies to mitigate these effects, including diversifying tourism narratives, promoting regional tourism, emphasizing sustainable practices, providing cultural sensitivity training, and encouraging cross-cultural exchanges. Additionally, leveraging social media for inclusive storytelling can counter nationalist tendencies, presenting a more multifaceted view of national identities and regional cultures.

The policy relevance of this research is particularly significant in the context of the United Nations Sustainable Development Goals (SDGs) and the European Union (EU) integration process. By promoting inclusive tourism, the research aligns with SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 16 (Peace, Justice, and Strong Institutions), all of which emphasize sustainable economic growth, cultural diversity, and inclusivity. Furthermore, the EU’s commitment to fostering regional cooperation, cultural exchange, and social cohesion is advanced through the proposed strategies. This research advocates for policies that move beyond nationalistic narratives and promote multiculturalism, enhancing both the social fabric and economic resilience of nations, crucial for the EU’s vision of a unified and diverse Europe.”