Given the increasingly intimate relationship between Hungary and Serbia, Orbán’s model can be increasingly attractive for Serbia on its own ambivalent path towards Euro-Atlantic integration. Despite the fact that Hungary, unlike Serbia, is a member of EU and NATO, media concentration and massive state-sponsored disinformation and conspiracy theorizing is on a less developed stage in the Vučić regime. At the same time, the Serbian president regards Orbán as a role model in many senses. Orbán’s role as a “teacher” of spin dictatorship can contribute to further deterioration of the quality and factuality of the information space in Serbia – if there are no efficient countermeasures from the EU and civil society actors.
